Luke Carthy – eCommerce SEO Course 2024

Elevate your eCommerce with Luke Carthy’s Comprehensive SEO Course

Are you ready to supercharge your eCommerce website’s performance in both search engines and conversions? Luke Carthy takes you on a deep dive into the world of eCommerce SEO Course, providing strategies and tactics to optimize your site effectively.

What You’ll Gain from eCommerce SEO Course:

  • Insights into choosing the right eCommerce CMS (Shopify, WooCommerce, BigCommerce, Magento)
  • Optimization of site search for SEO and exclusion from search engines
  • Configuration and enhancement of product categories
  • SEO-friendly product filters and their optimization
  • Effective inventory management strategies
  • Analytics and measurable metrics for eCommerce success
  • Marketing techniques to ‘wow’ your customers and boost sales

About the Course:

Luke Carthy, renowned for his expertise, delivers a packed eCommerce SEO course. Dive into both SEO and CRO to increase organic traffic, enhance user experience, and drive more sales. With detailed case studies, walkthroughs, and real-world examples, this course covers every aspect from product pages to merchandising.

Course Curriculum Highlights:

1. Welcome

  • Introduction to the course

2. Choosing an eCommerce CMS

  • Pros and cons of Shopify, WooCommerce, BigCommerce, and Magento
  • Knowledge test

3. Internal Site Search Optimization

  • Importance of site search
  • Exclusion from search engines

4. Configuring Product Categories

  • Structuring product categories
  • Pagination optimization
  • Category hierarchy and URL optimization
  • Multisite categories without duplicate content
  • Knowledge test

5. Product Filters for SEO

  • Optimization strategies
  • URL structures for filters
  • Handling SEO for multiple filter selections
  • UX vs. SEO for filters
  • Knowledge test

6. Menus and Navigation

  • Customer-centric SEO-friendly menus
  • Mega menus: pros and cons

7. Inventory Management

  • Search engine-friendly product indexing
  • Management of out-of-stock and discontinued products

8. Product Pages (PDP)

  • Building effective product pages
  • Importance of breadcrumbs

9. Product Recommendations and UGC

  • Designing product recommendations
  • UGC’s impact on SEO and CRO

10. Internal Linking and Merchandising

  • Successful merchandising strategies
  • Internal linking goldmines

11. Analytics and Measurability

  • Importance of Google Analytics
  • Addressing Google Analytics limitations
  • Additional eCommerce data points
  • Knowledge test

12. Marketing and Customer Engagement

  • Significance of page speed
  • Improving UX and eCommerce functionalities
  • Personalization deep dive

Luke Carthy – eCommerce SEO Training


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Frequently Asked Questions (FAQs)

Who is this course for?

  • In-house or agency SEO professionals
  • Individuals seeking to improve their eCommerce store’s performance
  • Junior SEOs looking to level up organic and CRO skills

How long will it take to complete?

  • Approx. 2 weeks to go through the content, but practical application is key.

Do lessons need to be taken in a specific order?

  • No specific order, but completing each module before moving on is recommended.

Can I take the course with little SEO knowledge?

  • Basic SEO understanding is recommended; consider the SEO Manager Certification course if needed.

Accessing this course is both convenient and budget-friendly, as it is available for download at no cost whatsoever:

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